MyMarketingLab should only be purchased when required by an instructor. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096. Principles of Marketing This page intentionally left blank Principles of Marketing Global Edition Philip Kotler 15e Northwestern University Gary Armstrong. The Editorial team at Pearson has worked closely with educators. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. For undergraduate Principles of Marketing courses. NOTE: You are purchasing a standalone product MyMarketingLab does not come packaged with this content. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today.
This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
#Principles of marketing by kotler and armstrong how to
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an. Help students learn how to create customer value and engagement For Principles of Marketing courses that require a comprehensive text